What is SEO?
SEO (Search Engine Optimization) means search engine optimization. SEO is the technical and strategic work done for a website to be better understood and ranked higher by search engines. Search engines use a specific algorithm to rank websites. This algorithm evaluates websites in terms of different criteria and as a result places the most suitable websites in the top positions. SEO studies include various technical and strategic studies for a website to meet these criteria.
The purpose of SEO studies is to better understand a website by search engines and to place it higher in rankings. In this way, the number of organic traffic and potential customers of the website increases. SEO studies focus on many factors such as the content of the website, code structure, backlink profile, keyword usage.
For example, factors such as the correct selection of the keywords used on the website, the original and useful content, the mobile-friendly and fast loading of the website play an important role in SEO studies. A successful SEO effort helps a website to be better understood by search engines, rank higher, and increase organic traffic and leads.
Why Should You Get SEO Service?
SEO, which means search engine optimization in Turkish, is an organic growth-based and long-term native advertising work for your business. Search engines want to understand what your website offers to potential customers and rank accordingly. With comprehensive SEO work and the right roadmap, your website content is scanned and your site is evaluated according to their suitability for ranking.
For this reason, SEO studies aim to better understand the websites by search engines and make them suitable for ranking factors. Discover the key to reaching your potential customers with Othello Digital in order to join the competition in your industry and strengthen your position in today’s world where the digital world is developing!
Creative SEO Agency: Othello Digital
Finding a good SEO expert, getting the right SEO consultancy and therefore getting a good SEO work service can often be difficult. It is extremely important for you to get the right SEO service, especially in certain sectors where competition is high.
Correct organic growth planning for your business allows you to settle in the heart of the digital world, increases your competitiveness and protects your position. You need a good SEO work map to be created accordingly. This is done taking into account the high sectoral competition, especially in SEO services. As Othello Digital, we look at your current location and determine the most suitable road map for you. What do we pay attention to when determining the strategy;
Competitor Analysis
Competitor analysis aims to analyze the competitive situation of targeted keywords and provide competitive advantage. Competitor analysis helps determine which keywords are less competitive and which keywords are more competitive.
Technical SEO
Technical SEO refers to the technical work done to ensure that your website is better understood by search engines and performs better in rankings. Factors such as site speed, mobile compatibility, sitemap, and HTTPS are all part of technical SEO.
Content Marketing
Content marketing aims to create content suitable for targeted keywords. Content helps your website get visited by users and rank higher in search engines.
Link Building
Link building creates inbound links to your website from other websites, allowing you to be better perceived by search engines. When done correctly, link building helps your website rank better by search engines.
Keywords
Identifying targeted keywords is important when determining a good SEO strategy. Keywords are the words potential customers use to reach your website. Keyword selection plays an important role in the creation of your website content.
Analysis & Measurement
It is important to measure the impact of the SEO strategy and make changes to the strategy if necessary. Tracking traffic, conversion rates, and other metrics using web analytics tools and tweaking your SEO strategy will help your website achieve better results.
What Does Othello Digital Promise You Within The Scope Of SEO Studies?
We make it easier for your target audience to find you at lower costs.
We manage your on-site and off-site SEO efforts to increase your brand awareness and position.
By working in integration with our IT team, we technically improve the user experience performance of your website.
Based on competitor analysis, we ensure that you are recognized as one of the best in your industry, increasing your organic clicks and thus your traffic.
SEO work is basically divided into two as on-site and off-site. All these plans enable you to rise by creating an integrity with both technical and internal optimizations. This process, which starts with sectoral analysis, is shaped by carefully considering all the requirements. The positive reflection of your organic traffic on your turnover is achieved as a result of all these studies.
What Does Our SEO Work Include?
Technical SEO
Technical SEO is the SEO work done to optimize the technical infrastructure of a website and make it search engine friendly. Technical SEO includes a set of technical practices to increase the likelihood of a website being crawled and understood more easily by search engines. The purpose of technical SEO is to make the necessary technical arrangements for the website to be better understood and ranked by search engines. These regulations improve website speed, user experience, site architecture, mobile compatibility and security.
Off – Page (Off-Page SEO)
Off-site SEO work is the SEO work done to improve your website’s ranking in search engines and to give your website authority and credibility through external links (backlinks). The main purpose of off-page SEO is to increase the number of quality and relevant links that other websites direct to your website. This can cause search engines to think your website has a higher level of authority and credibility, ultimately helping your website get a higher search engine ranking.
On – Page SEO (On Page SEO)
On-page SEO is an SEO strategy that helps search engines better understand and rank your website by optimizing your website content, coding, and configuration. On-page SEO includes various techniques to present your website content in a way that search engines can crawl and understand.
Content Optimization
Content optimization is an SEO strategy to help the content on a website rank higher in search engines. This strategy involves creating high-quality and user-engaging content that targets specific keywords.